News Corporation, on Friday made its first acquisition as a separate company with $ 25 million purchase of social news tool Storyful. News Corporation said, it will Storyful as a single unit in order to continue working in partnership with other news Organizations, including The New York Times, Reuters, and ABC News.
In addition, News Corporation plans to expand Storyful's tool for advertisers and marketers, so they can check social chatter about the brand campaign.
Storyful monitor and control the rights of the holders of the news and videos on social media platforms Such as Twitter in real time. Step sheds a bit of light News Corp. acquisition strategy. Because it is separated from its cable television and film character’s sister, now known as the 21 Century Fox in July, Analysts have tended to be seen as the News Corp. Is planning to use his large chest of money over $ 2 billion.
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