Spotify made headlines last week after his announcement of 11 December which now offers mobile users free of charge on-demand streaming access. With the change, tablet users can listen to playlists and artists, at its discretion, replicating the experience available only when using your computer. Smartphone users can also create playlists with this change, but they need to listen to your playlists, shuffle mode. Although these free options are still demanding that listeners will tolerate commercial breaks every few songs, $ 10 monthly fee to mobile Spotify phone users were required to pay to use the functions of listening to the letter was removed to provide a free tangible benefits over competitors such as Pandora, Apple iTunes Radio, all Google Access and Microsoft Xbox Music .
The news comes on Spotify last round of funding, including $ 250 million investment in technology enterprises crossing, for which the current company valuation of $ 500 million heels. Despite this success, Spotify has 24 million active user base still pales in comparison to 72.4 million active users of Pandora. However, the strategic move probably bought more fuel Spotify subscribers.
Business model of Spotify is designed so that the rights of the holders (labels, distributors and publishers, who in turn makeup artists) earn about 70 % of total revenues , and service artist environment that Pandora by most arguments . News so last should create an even greater gap between Spotify and other streaming music competitors. Indeed, the greatest threat to both Spotify and Pandora will face in the future can not from the usual suspects, but the name is not known to many listeners in the United States.
What can you offer the audience that Spotify , Pandora, and others cannot? If it continues to employ a strategy of strategic partnership, which has fueled her to buy more than 5 million subscribers since the company was founded in 2006, its success members may have less to do with what it offers, and more to do with regard.
Since 2010, Deezer growth depended heavily on the development of strategic partnerships with mobile service providers , such as the French telecommunications company Orange, Orange UK , Belgium, Belgacom and T -Mobile Austria, which bind to the music with the cost its customers wireless contract. Deezer has grown almost as fast as Spotify, and also to serve listeners in the two major markets. U.S. and Japan in early November Deezer CEO Axel Dauchez, the company reported that only one had more than doubled its rate to attract subscribers.
Deezer recently announced that advertising, premium services are available to customers in the mobile operator M1 Asia. Also formed an international partnership with Facebook in 2011, and released the integration of Google+ earlier this year. According Dauchez, almost 75 % of listeners to use this service Deezer on mobile devices .
Enter Deezer, the market leader in streaming music in Europe. Company based in France supported primarily by Len Blavatnik , which is owned by Warner Music Group, and is rumored to be planning to enter the U.S. market in 2014.
The news comes on Spotify last round of funding, including $ 250 million investment in technology enterprises crossing, for which the current company valuation of $ 500 million heels. Despite this success, Spotify has 24 million active user base still pales in comparison to 72.4 million active users of Pandora. However, the strategic move probably bought more fuel Spotify subscribers.
Business model of Spotify is designed so that the rights of the holders (labels, distributors and publishers, who in turn makeup artists) earn about 70 % of total revenues , and service artist environment that Pandora by most arguments . News so last should create an even greater gap between Spotify and other streaming music competitors. Indeed, the greatest threat to both Spotify and Pandora will face in the future can not from the usual suspects, but the name is not known to many listeners in the United States.
What can you offer the audience that Spotify , Pandora, and others cannot? If it continues to employ a strategy of strategic partnership, which has fueled her to buy more than 5 million subscribers since the company was founded in 2006, its success members may have less to do with what it offers, and more to do with regard.
Since 2010, Deezer growth depended heavily on the development of strategic partnerships with mobile service providers , such as the French telecommunications company Orange, Orange UK , Belgium, Belgacom and T -Mobile Austria, which bind to the music with the cost its customers wireless contract. Deezer has grown almost as fast as Spotify, and also to serve listeners in the two major markets. U.S. and Japan in early November Deezer CEO Axel Dauchez, the company reported that only one had more than doubled its rate to attract subscribers.
Deezer recently announced that advertising, premium services are available to customers in the mobile operator M1 Asia. Also formed an international partnership with Facebook in 2011, and released the integration of Google+ earlier this year. According Dauchez, almost 75 % of listeners to use this service Deezer on mobile devices .
Enter Deezer, the market leader in streaming music in Europe. Company based in France supported primarily by Len Blavatnik , which is owned by Warner Music Group, and is rumored to be planning to enter the U.S. market in 2014.
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