Microsoft is reportedly cooperating with Machinima quietly pay Youtube video channel partners to promote the Xbox One. According to Ars Technica, Machinima affiliates could receive $ 3 CPM (or $ 3 for each 1000 views) bonus if they include at least 30 seconds, Xbox One footage and mentioned the name of your video console. The transaction is particularly unique in that the video makers could not disclose details of the agreement and payment, potentially in violation of FTC rules in the process.
Digital marketing campaign clearing Poptent shows clips from January 10 calls YouTube stars sign deal Machinima, and reports surfaced quiet promotion last weekend. Moreover, the full legal copy of a contract recently leaked, detailing the rules of confidentiality partners must follow when they sign up.
However, according to the FTC guidelines endorsers are liable under the law if they do not " clearly and vividly reveals the advertiser, they are paid for their services. Poptent also listed $ 1 per CPM offers from back in November Machinima invites stars to promote its Xbox One - this indicates that this new mode of advertising has been going since at least the console's launch.
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